Mobile coupons may sound like an invention of the future, but Lenco Mobile makes them a reality.  Lenco Mobile, a Santa Barbara, California-based mobile marketing company, has found a way to tap into the world of the consumer who is a mobile phone user.

Lenco Mobile knows that cell phones have become the most common way to reach people, and they took advantage of this with their marketing tactics.  Mobile coupons are online vouchers that are sent to consumers’ mobile phones.  By clicking on the link that is sent to them, they receive an online coupon that can be used at the point of sale.